It is quite daunting task to discover best host out of 99. 5% other hosts, especially when there is not much advice source.

If user is facing the problem in selection of web host then the procedure mentioned below can certainly assists the user to reach to a positive inference.

One cannot deny the fact that today, searching a result called ?web hosting? in the search engines will provide the output of around 32 Million results. A huge amount of data isn?t it!

If user goes for Google then he/she will find more than 7,800 sites offering guidance on ?How to choose a web host. ?

However, a large amount of sites out of it contains prejudice.

Still one finds it good. Then go for it. Definitely, the site one go will be affiliated to the concern host to whom it is favoring. For which they not only receive commission but also fees on the monthly basis till the customer remain attach to that concern host.

The discussion concerning to selection of a host consists of mainly about the quantity of disk space/bandwidth, sort of server to prefer, other features to look at, etc.

No doubt, crucial things but it doesn’t help in selecting an ideal web host.

Yes, one can think of going for other customers testimonials, know about their experience and can put up a question for guidance.

There are several forums on which one can put opinion in the favor or against any web hosting provider; one should remain alert of such things. Still, there are forums on which opinion are there without any partiality.

If by chance user get trapped in the net of a bad web host simply due to lack of knowledge or carelessness he/she should not hope for any insurance or rather compensation for any of the misshapenness.

For a user with a common web site, searching an ideal host is a daunting task.

The exact tip top procedure of the selection is mentioned below in the article.

Through following the below mentioned process it is not sure that user will get full-proof protection from mischievous happenings, still one can rely upon them.

First of all, one should verify perfectly all the sites which are short listed by him/her.

This method will assist the user to find out a host suitable according to his/her requirements such as support, features etc. No doubt, other hosting providers may have good support, but the edge lies in the fact that user?s search did not find them listed for this term.

One can conclude that support’s not that crucial to them, even though they deliver it to the user.

In addition to it, it is not the price which is the pass port for a better service which is usually considered by the user. In fact, a cheap hosting provider can also provide consistence services as compare to medium paid hosting.

Conclusion:

After, going through the selection process one would find that there will be only few hosting providers who can provide features and services as per expectations, which will continue to get reduced if the user moves forward in the selection procedure.

At the end, the web hosting provider’s need to go through a number of general and technical questions which will conclude the ultimate selection. The procedure is not full proved yet quite effective.

It’s difficult to chose right web hosting service for your web site at the time when there are numerous of web hosting providers all assuring for identical web hosting packages. So its necessary to take care of 3 aspects before starting a web hosting search which are given below. Features required for web hosting Technical requirements for a web site is the most important point to be taken into consideration which includes-

a) Hardware requirements and platform for server

According to your need such as if you want to set up a website that uses programming environments such as Active Server Pages (ASP), Visual Basic scripts, Cold Fusion or Microsoft Access or Microsoft SQL database, then a need for a web hosting service will arise that supports Windows platform such as Windows NT or Windows 2000 servers.

Similarly as for programming languages such as Perl, CGI, SSI, PHP or mySQL database, then any web hosting plans that support Unix/Linux platform can be helpful. After having these types of requirements in mind one can decide for the best web hosting plan.

b) Disk space & Bandwidth requirement

Next technical requirement to be taken care of is disk space and bandwidth requirement, however disk space requirement may not be a big deal if you want to publish website with very less contents. Generally 200 MB to 500MB disk space will be quite enough as hosting requirements. Further for hosting a website with enormous amount of graphic pictures, mp3 or video files, a web hosting providing huge disk space example 500 to 1000 MB will be crucial. In the same manner site traffic estimation can be held responsible for bandwidth requirement . A website that attracts high traffic will tend to consume monthly bandwidth allowance very fast, then in that case one web hosting service that offers huge bandwidth with 40GB to 100 GB per month is needed.

Web hosting service that provides sufficient amount of disk space and bandwidth can be opted as per website requirement and that consideration will help not only to reduce costs but also tend to proper disk management.

c) Some other hosting features

Apart from above there are many other hosting features that are to taken into consideration such as Is web hosting provider supports video clips on the website? Is there any plan for setting a virtual store online? Is the host providing e-commerce facilities without charging more and top of all finding number of email accounts provided, number of FTP accounts, web statistic software etc.

Trustworthiness and scalability

If the web-hosting provider is offering reliable server uptime and fast Internet connection then it can be considered as a good host. For selecting an appropriate provider one must look for a web hosting service that guarantee 99% server uptime with high speed internet using at least OC3 (Optical Carrier) lines (155 Megabits per second) or above instead of T1 or T3 lines. A trustworthy hosting provider invests hugely on high performance servers, high speed multiple backbones providers with fail-over redundancy, backup power generators and firewall software protection in place so as to ensure they fulfill the uptime guarantee specified in the terms of service.

In the same manner selection would depend upon the hosting service that can ensure hardware facilities that are designed for scalability, so that they can also expand with user’s business. For example if requirement emerges for increasing disk space, bandwidth or number of mySQL databases, there should not emerge any problem and that all can be upgraded easily.

Customer service and support

Last but not the least excellent customer service and support is also important while selecting appropriate host provider. A web hosting provider must provide 24 hours a day, 7 days a week technical support with highly experienced technicians, so as to ensure timely resolution of any problem. Checking must be made by sending inquiry emails to the web-hosting provider so as to check the responsiveness of the customer support. Generally if a response comes within 24 hours can be considered as indication of acceptance but if no response comes then it is taken as a poor customer service. In world of competition, a web hosting provider must be also equipped with multiple support like Toll-free phone support, 24/7 email support, live chat, FAQ etc.

Apart of above important factors some other minor factors must also brew taken care of while selecting an appropriate web hosting provider like since how long that provider is in business and quantity of customers they hold as these shows the credibility and stability of the company. Cost of web hosting is an important factor also but due to growing competition now their charges have come to as low as US$10 per month and so this major factor needs to be ignored. Thus besides of all most important is that the website hosting requirements are met, website is always accessible with good speed, there is scalability in provider to grow and expand the website and that it also offers best customer support.

Even after increasing awareness regarding host services still there are certain percentage of people who thinks hosting package as mere any internet thing. The point of view of other people is even more interesting as they think it is just a way for some people to make some money.

However, what can be the answer if someone inquires from the core of the heart about the question, what is WEB HOSTING? The answer will be it is the capability to move a certain business or information, product content, research to the Internet. And if one talk about a web host then he/ she is the person who offers web-hosting services to clients, persons, business etc. so something clear?? NOT then proceed further.

There are several advantages of the web hosting, some of which are given below:

1. Through this one can advertise views upon the business and potentials on the internet; in the current scenario every one desires to have more Information, not restricted to a specific thing but related to beyond the boundary of familiar or unfamiliar thing. It can be anything from Tourism to potential businesses, or the safest Banks etc

2. Besides this it is also a source of revenue for the people who can play the role of resellers for web hosting companies or perform as server based Network or Affiliates to other web hosting companies who pay commissions to such clients.

One cannot deny the fact that, till now the hosting business flourishes in millions dollars business because of its increasing importance for the people by the day. A user can increase his/her chances of success by selecting the hosting companies that provides extra services like free domains or web space, web designing script management, web templates etc. Another key aspect to concern for the user is how to explore out an ideal web host? As fake mirages are shown to the user by several web companies to trap clients and which results in destruction of several businesses.

If one talks about the method to eradicate such sort of problems, then the probable solution which come in front is listening and speaking to people who have hosted their services on Internet, and inquiring from them the efficiency of their web host. The user should not get astonished towards a host just because it is cheap but should confirm all the departments before coming onto a conclusion. When some web hosts are quite sluggish to upload, others enjoy several profits because of having an attentive attitude. One cannot deny the fact that, the quantity of such sites are nil which enjoy 100% tension free operation, however the real aspect is that how many times one?s site is down. Another aspect is that one should not be come to the judgment of changing the web host rather should lay the problem in front of people who are experienced of facing and tackling such problems.

In such situations user should act patiently without selecting and terminating a host so quickly. It is not a single case, but a universal truth that everyone wants to be in the race without lagging behind and decides to change the host if the trouble exists for a longer period of time.

Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.

This is perhaps the single most important aspect of ranking your website highly on the search engines. While all of the factors covered in this series will help get your website into the top positions, it is your content that will sell your product or service and it is your content that the search engines will be reading when they take their “snapshot” of your site and determine where it should be placed in relation to the other billions of pages on the Internet.

Over this series we will cover the ten key aspects to a solid search engine positioning campaign.

The Ten Steps We Will Go Through Are: Keyword Selection

Content

Site Structure

Optimization

Internal Linking

Human Testing

Submissions

Link Building

Monitoring

The Extras

Step Four – Content Optimization

There are aspects of the optimization process that gain and lose importance. Content optimization is no exception to this. Through the many algorithm changes that take place each year, the weight given to the content on your pages rises and falls. Currently incoming links appear to supply greater advantage than well-written and optimized content. So why are we taking an entire article in this series to focus on the content optimization?

The goal for anyone following this series is to build and optimize a website that will rank well on the major search engines and, more difficult and far more important, hold those rankings through changes in the search engine algorithms. While currently having a bunch of incoming links from high PageRank sites will do well for you on Google you must consider what will happen to your rankings when the weight given to incoming links drops, or how your website fares on search engines other than Google that don’t place the same emphasis on incoming links.

While there are many characteristics of your content that are in the algorithmic calculations, there are a few that consistently hold relatively high priority and thus will be the focus of this article. These are:

Heading Tags

Special Text (bold, colored, etc.)

Inline Text Links

Keyword Density

Heading Tags

The heading tag (for those who don’t already know) is code used to specify to the visitor and to the search engines what the topic is of your page and/or subsections of it. You have 6 predefined heading tags to work with ranging from

to

. By default these tags appear larger than standard text in a browser and are bold. These aspects can be adjusted using the font tags or by using Cascading Style Sheets (CSS).

Due to their abuse by unethical webmasters and SEO’s, the weight given to heading tags is not what it could be however the content between these tags is given increased weight over standard text. There are rules to follow with the use of heading tags that must be adhered to. If you use heading tags irresponsibly you run the risk of having your website penalized for spam even though the abuse may be unintentional.

When using your heading tags try to follow these rules:

Never use the same tag twice on a single page

Try to be concise with your wording

Use heading tags only when appropriate. If bold text will do then go that route

Don’t use CSS to mask heading tags

Never use the same tag twice on a single page. While the

tags holds the greatest weight of the entire heading tags, its purpose is to act as the primary heading of the page. If you use it twice you are obviously not using it to define the main topic of the page. If you need to use another heading tag use the

tag. After that the

tag and so on. Generally I try never to use more than 2 heading tags on a page. Try to be concise with your wording. If you have a 2 keyword phrase that you are trying to target and you make a heading that is 10 words long then your keyword phrase only makes up about 20% of the total verbiage. If you have a 4-word heading on the other hand you would then have a 50% density and increased priority given to the keyword phrase you are targeting.

Use heading tags only when appropriate. If bold text will do then go that route. I have seen sites with heading tags all over the place. If overused the weight of the tags themselves are reduced with decreasing content and “priority” being given to different phrases at various points in the content. If you have so much great content that you feel you need to use many heading tags you should consider dividing the content up into multiple pages, each with its own tag and keyword target possibilities. For the most part, rather than using additional heading tags, bolding the content will suffice. The sizing will be kept the same as your usual text and it will stand out to the reader as part of the text but with added importance.

Don’t use CSS to mask heading tags. This one just drives me nuts and is unnecessary. Cascading Style Sheets (CSS) serve many great functions. They can be used to define how a site functions, looks and feels however they can also be used to mislead search engines and visitors alike. Each tags has a default look and feel. It is fine to use CSS to adjust this somewhat to fit how you want your site to look. What is not alright is to adjust the look and feel to mislead search engines. It is a simple enough task to define in CSS that your heading should appear as regular text. Some unethical SEO’s will also then place their style sheet in a folder that is hidden from the search engine spiders. This is secure enough until your competitors look at the cached copy of your page (and they undoubtedly will at some point) see that you have hidden heading tags and report you to the search engines as spamming. It’s an unnecessary risk that you don’t need to take. Use your headings properly and you’ll do just fine.

Special Text

“Special text” (as it is used here) special is any content on your page that is set to stand out from the rest. This includes bold, underlined, colored, highlighted, sizing and italic. This text is given weight higher than standard content and rightfully so. Bold text, for example, is generally used to define sub-headings (see above), or to pull content out on a page to insure the visitor reads it. The same can be said for the other “special text” definitions.

Search engines have thus been programmed to read this as more important than the rest of the content and will give it increased weight. For example, on our homepage we begin the content with “Beanstalk Search Engine Positioning …” and have chosen to bold this text. This serves two purposes. The first is to draw the eye to these words and further reinforce the “brand”. The second purpose (and it should always be the second) is to add weight to the “Search Engine Positioning” portion of the name. It effectively does both.

Reread your content and, if appropriate for BOTH visitors and search engines, use special text when it will help draw the eye to important information and also add weight to your keywords. This does not mean that you should bold every instance of your targeted keywords nor does it mean that you should avoid using special text when it does not involve your keywords. Common sense and a reasonable grasp of sales and marketing techniques should be your guide in establishing what should and should not be drawn out with “special text”.

Inline Text Links

Inline text links are links added right into text in the verbiage of your content. For example, in this article series I may make reference to past articles in the series. Were I to refer to the article on keyword selection, rather than simply making a reference to it as I just have it might be better to write it as, “Were I to refer to the article on keyword selection rather …”

Like special text this serves two purposes. The first is to give the reader a quick and easy way to find the information you are referring to. The second purpose of this technique is to give added weight to this phrase for the page on which the link is located and also to give weight to the target page.

While this point is debatable, there is a relatively commonly held belief that inline text links are given more weight that a text link which stands alone. If we were to think like a search engine this makes sense. If the link occurs within the content area then chances are it is highly relevant to the content itself and the link should be counted with more strength than a link placed in a footer simply to get a spider through the site.

Like “special text” this should only be employed if it helps the visitor navigate your site. An additional benefit to inline text links is that you can help direct your visitors to the pages you want them on. Rather than simply relying on visitors to use your navigation bar as you are hoping they will, with inline text links you can link to the internal pages you are hoping they will get to such as your services page, or product details.

Keyword Density

For those of you who have never heard the term “keyword density” before, it is the percentage of your total content that is made up of your targeted keywords. There is much debate in forums, SEO chat rooms and the like as to what the “optimal” keyword density might be. Estimates seem to range from 3% to 10%.

While I would be the first to admit that logic dictates that indeed there is an optimal keyword density. Knowing that search engines operate on mathematical formulas implies that this aspect of your website must have some magic number associated with it that will give your content the greatest chance of success.

With this in mind there are three points that you should consider:

You do not work for Google or Yahoo! or any of the other major search engines (and if you do you’re not the target audience of this article). You will never know 100% what this “magic number” is.

Even if you did know what the optimal keyword density was today, would you still know it after the next update? Like other aspects of the search engine algorithm, optimal keyword densities change. You will be chasing smoke if you try to constantly have the optimal density and chances are you will hinder your efforts more than help by constantly changing the densities of your site.

The optimal keyword density for one search engine is not the same as it is for another. Chasing the density of one may very well ruin your efforts on another.

So what can you do? Your best bet is to simply place your targeted keyword phrase in your content as often as possible while keeping the content easily readable by a live visitor. Your goal here is not to sell to search engines, it is to sell to people. I have seen sites that have gone so overboard in increasing their keyword density that the content itself reads horribly. If you are simply aware of the phrase that you are targeting while you write your content then chances are you will attain a keyword density somewhere between 3 and 5%. Stay in this range and, provided that the other aspects of the optimization process are in place, you will rank well across many of the search engines.

Also remember when you’re looking over your page that when you’re reading it the targeted phrase may seem to stand out as it’s used more than any other phrase on the page and may even seem like it’s a bit too much. Unless you’ve obviously overdone it (approached the 10% rather than 5% end of the spectrum) it’s alright for this phrase to stand out. This is the phrase that the searcher was searching for. When they see it on the page it will be a reminder to them what they are looking for and seeing it a few times will reinforce that you can help them find the information they need to make the right decision.

Final Notes

In an effort to increase keyword densities, unethical webmasters will often use tactics such as hidden text, extremely small font sizes, and other tactics that basically hide text from a live visitor that they are providing to a search engines. Take this advice, write quality content, word it well and pay close attention to your phrasing and you will do well. Use unethical tactics and your website may rank well in the short term but once one of your competitors realizes what you’re doing you will be reported and your website may very well get penalized. Additionally, if a visitor realizes that you’re simply “tricking” the search engines they may very well decide that you are not the type of company they want to deal with; one that isn’t concerned with integrity but rather one that will use any trick to try to get at their money. Is this the message you want to send?